Essential instruments

When Depuy Synthes introduced their new ‘Essentials’ range of surgical instruments, they turned to Clay10 Health for a targeted campaign aimed at surgeons.

Data driven

We used compelling data on sustainability, space, and time savings to demonstrate the advantages of the new instrument trays.

Visual designs, featuring Depuy’s ribbon branding and cutting-edge CGI, effectively communicated the key messages.

Space saving

Our in-house team created photo-realistic comparisons of the new size-specific trays versus traditional multi-size trays highlighted the space-saving benefits, reinforcing how these innovations support both hospitals and the environment.

Case study